š¦ The lions are back
What is a fox to do?

Ćsopāthe Greek fabulist, not the skincare companyāonce upon a time penned the tale of āThe Fox and The Lionā. It goes something like this: āA very young Fox, who had never before seen a Lion, happened to meet one in the forest. A single look was enough to send the Fox off at top speed for the nearest hiding place. The second time the Fox saw the Lion he stopped behind a tree to look at him a moment before slinking away. But the third time, the Fox went boldly up to the Lion and, without turning a hair, said, āHello, there, old top.āā The fable has many interpretations, of course. But two primary āmoralsā are consistently spoken of:
Familiarity breeds contempt.
Acquaintance with evil blinds us to its dangers.
Itās been very difficult to write to you; to even make sense of my own thoughts in the unfurling wake of what has been a demoralising series of events. Iāve been oscillating between bitter disappointment, sadness, horror, confusion and despair. And then sometimes I try larp as an obligate sociopathājust to cope and perhaps be more commercially effectiveābut that rarely holds for more than a few minutes.
As an inner-city Melbourne hipster-dilettante who spends most of their time hunting transcontextual nuance and canelĆ©āI am constantly surprised by how disappointed I am when the rest of this country isnāt as progressive as I might hope. Since my last post on disinformation, the majority of Australians voting against the wishes of the majority of Indigenous Australians (something āso mean-spirited it would remain āunbelievable and appallingā for decadesā).
Then, weāve witnessed the violence, warcrimes and atrocities being inflicted via imperialist politicsāitās been a vastly abhorrent time. All experienced in real time via orthographic media.
The lions are back
It seems the lions are well and truly backāas sociologist Vilfredo Pareto describes it in the ācirculation of elitesā (published over a century ago).
In this theory, the lions š¦ are the bold, conservative and āreliableā leaders who rule with the sword; āmight is rightā. The foxes š¦ are the clever, progressive and cunning leaders who rule with the quill.
Naturally, I prefer fox-like governance. But whilst we might believe āthe pen is mightier than the swordāāthis is likely not true in a duel. Or a war.
For the pen to be mightier than the swordāthe conditions need to allow for it. These conditions include strong democracies and healthy sense-making environments of an informed populace and civic discourse.
But as the left continues to cannibalise itself whilst we look to the right-wing populism sweeping across countries in the wake of brexit and trump and the disenfranchisements caused by weakened democratic systems, diminished civic participation and exacerbated inequality amidst our late-stage neoliberal capitalism in a distraction economy rife with fear and weaponised disinformation*āit seems the conditions are ripe for the lions to flourish.
* Iāve just begun reading Digital Authoritarianism in the Middle East: Deception, Disinformation and Social Media by Associate Professor Marc Owen Jones. Hat tips to Jules Yim and her recent briefing in The Contrapuntal for the recommendation.
But it is, in theory, a cycle. An oscillation, if you will.
The elite of lions will have to accept foxes from the crowd to make up for their lack of inventiveness and cunning essential to retain their power. Foxes gradually saturate the whole elite, changing its nature. However, foxes cannot take strong, decisive action, which is sometimes necessary to hold onto power. The elite of foxes is overthrown by a well-organized minority of lions determined to restore powerful rule. (source)
This is all armchair sociological speculation, of course. But it does carry a whiff of truth to it. I donāt believe the left/right dichotomy is actually all that helpfulāand hasnāt been for some time. We are past due to sublimate. But in the meantime: the lions are here. What are we foxes to do?
Familiarity breeds contempt
Back to Aesopās fableāIāve been thinking of this moral in relation to what I see that garners traction in our knowledge commons: āobviousā content that is safe, familiar and affirming. The simplistic and saccharine.
As one who traverses the noƶsphere daily, and who speaks at perhaps too many leadership, innovation and āfuture-ofā themed eventsāI have become overly familiar with the predictable pantomime of recycled charismatic concepts promulgated time and time again. I know the script to most leadership, motivation and innovation so well as to harbour a quiet kind of withering contempt.
I donāt want to feel this contempt, of course. I want to be a pure magnanimous being, brimming with epistemological humility and good will. Or at least to be a fellow mercenary who can appreciate a quality grift. But Iām just so bored of the pantomime. But I chide myself whenever I detect any contemptāreminding myself that I, too, was once there. Damn this curse of knowledge.
But whilst I crave and live for genuine thought leadershipāthat which confounds, baffles and delights, serving to move us towards complexity and wisdomāI begrudgingly note the potency of āobvious and affirming contentā for the tired and distracted minds in this lion-dominated landscape.
The authors of Snow Leopardāa book I am finally skimming, after many recommendationsāare very much onto this.
Non-Obvious Connectors are writers, creators, entrepreneurs, and thought leaders who change the world with their thinking. The unfortunate part, however, is that data shows us most people donāt want their thinking changed. They just want to be moved forward in some incremental way, and to be told things that validate (or remind them) of their current beliefsāwhich is why the top Non-Obvious Connectors universally sell far less copies, and receive far less attention on social media than Obvious Connectors.
The authors make the point that āstupidity scalesā: if you want to make fast money in todayās distraction economyāstick to what is obvious and known.
This strategy caters to lazy, button-smashing consumers. When these people scroll through their social media feeds, they are (usually) not looking to be challenged. Instead, they are in a state of searching for confirmation bias. āIt takes every single person in the organization to achieve what you want to achieve.ā Duh. Yes. Like. āAuthenticity is crucial to creating content that resonates.ā For sure. Got it. Comment. āIf you want to change the world, you have to change yourself.ā Totally. Iām a world-changer too. Share. Which is why the most viral content caters to lowest common denominator emotions: rage, joy, wonder, sadness, shock, surprise, desire, and so on.
But maybe thereās something to be said about the moral from Aesopās fable.
Allow familiarity to breed some [benevolent, warm-hearted and encouraging not-quite-but-almost] contempt for that which is blatantly obvious and generic? Okay well, maybe not contemptābut perhaps a subtle disdain? Maybe?
Nothing that shames any individual, of course. Weāre all doing the best we can with the resources weāve got. Individuals arenāt the issue; our behaviours are the symptom of the issue.
But we ought do something to remain en garde to the workings of Shoggoth. Something to protect ourselves from undead narratives and weaponised disinformation. With a dash of disdain for the utterly banal and familiar, we become less readily duped by AI-generated contentāwhich I suspect will come to dominate our social media feeds (as its ability to become algorithmically-optimised will surpass any mortal).
In doing this, we develop acuity, humility, perspective and taste. We cultivate the sensibilities needed to make sense of a world that otherwise has us hoodwinked. āThis, now, is mostly an era of spell-making,ā Dr. Martin Shaw writes. āOf tacit enchantment, of stultified imaginations and loins inflamed by so much factory-fodder lust, our relationships malfunction in their millions.ā
As to the second interpreted āmoralā from Aesopās fable...
Acquaintance with evil blinds us to its dangers
Firstly: as someone who is essentially an non-essentialist*āI donāt believe in āevilā.
* Whilst I might sometimes adopt essentialism out of laziness and/or a need for expedience or the poetic, the philosopher and complexity practitioner in me doesnāt believe in āultimate essencesāāsuch as matter, consciousess, goodness, evil, masculinity, femininity or the likeābut rather that āall these things are contextual and interpretations made from relations and comparisonsā (to quote Hanzi Frienacht).
But I do believe thatāwithin the spectrum of responses available to us at any given momentāthere exist dispositions that are either orientated towards:
- collectivism and planetary mutualism, striving to āwalk the path of least unnecessary sufferingā towards āplanetary mutualismā and āomni-winā scenarios for all-of-life (not just human) with infinite game dynamicsāin other words, an orientation towards wisdom and complexity;
- individualism and planetary entropy, striving to optimise towards narrow goals (no matter the harm or suffering caused to others) with zero-sum finite game dynamics, privileging humans of particular affiliations over all other life formsāin other words, an orientation away from wisdom and complexity; or
- a secret third thing.
Itās natural for us to oscillate between these three directions. But one would hope that our overall orientation is towards wisdom, complexity, and the flourishing of all life.
āā¬ā“ā¬ā“This section was originally much larger, and I delved into many myriad woes afflicting our world right now. But then I deleted itātoo heavy. The nutshell was that I have witnessed folks casually justify warcrimes that suit their perspectives, whilst denouncing those that donāt. This, I would suggest, is pretty damn close to an āacquaintance with evilā. All warcrimes ought be universally abhorred; never justifiable. Ecocide, too. Bah! ā¬ā“ā¬ā“ā¤

So: what are we foxes to do?
Firstly, I doubt that many of the lion-like disposition read these musings. Too many words; the insights (if any) arenāt obvious or affirming. No clear enemy or way to āwinā.
But for the rest of usāwhat are we to do?
Iām not feeling at my most chipper at the moment, but here are three approaches we might take:
- āLARP your best lifeā¢ļøā ā this is actually very much what My Next Book is about. Or will be aboutāif I spend less time writing museletters and more time writing that.
Iāll be writing more on this. My main suggestion (for myself, and you) is to become more attuned to the myriad roles we play in life. It is through playing these roles that we show up withināand shapeāthe unfurling stories of others. Itās also how we contribute to the greater community we live within. So much meaning, satisfaction and fulfilment comes from a such a sense of contribution. Even on a local scale. - āMove quietly and plant thingsā ā I wrote of this a while back, then deleted it hoho. But hereās a version that survived. In a time where we are being collectively gaslit into fearing the āotherā, where our sense of emptiness and lack is manufactured within us so that we can shop and spend moreāthere are subtle things we can do to resist. Jenny Odellās āHow to Do Nothing: resisting the attention economyā is an impactful read.
If the weight of the woes of the world is sapping your sense of agency and āhopeāāit can make sense to oscillate into a locus of concern you can nurture and influence. I am personally (trying!) to initiate āscreen-free Sundaysā (it hasnāt worked yet). And Kim and I are trying to live more intentionally within our bodies and local communities. Sounds super naff, I know. But itās nice. - āAttend to your own unfurlingā ā I am ready to return to The Ritual of Becoming. This is a ritualāof reflection, introspection, and projectionāthat I had cultivated and maintained each year for over a decade... until I turned it into a program and cursed it for myself.
Nowānearly four years laterāI feel ready to rekindle it. This time: wiser.
Iām not sure the exact form it will take yet, but it will be undergoing its own metamorphosis. And, with my track record, it may not be ready for you by the end of the year. But the beautiful thing is: you can undertake The Ritual of Becoming any time.
I found myself offering gentle concern to a quite successful younger person who was admitting that his marketing for his ābot trading softwareā did, in fact, make very exaggerated claims and was āa bit cringeāābut āthatās just how marketing worksā. Yet this feeling of cringe suggests that a value you hold is being violated, I said. It points to something.
You may have a niggling sense that something is ānot quite rightā with your own trajectory. If your path does not seem to be leading you closer to congruence (a sense where your external behaviours are consistent with your inner feelings, values and beliefs) or coherence (how your unfurling narrative of āwho you areā āmakes senseā)āperhaps it is time to intentionally attend to your own unfurling?
Aiyoo. Iām exhausted. Iāve been imbibing too many horrors of the world, thanks to the internet. I donāt want to look away and just pretend everything is a-okayābut at the same time, I need to restore some equanimity and aplomb in face of it all.
I found myself momentarily triggered the other day when someone around my age saidāin a conversation about the atrocities of the worldāābut you know who gives me hope? The youth! Young people are so creative, and they really seem to care.ā
I think she was referring to Generation Fucked.*
* Whichāat a recent event I heldāsomeone gave me a book called Gen Fād by Alison Pennington. I was in the blur of the event beginning and didnāt track who gave me the book. Whomever you are, please let me know!
Bah! I thought to the person. It ought not be we who look to the youth for hopeāit really ought be the other way around. We should be the ones giving them hope.
And then I caught myself and realised: wait. What am I doing that creates hope in younger folk? Other than writing long musings about how we should be depressed, it made me realise... I could be doing better than lamenting and using the museletter as a perverted public journal in which I process through my own entangled thoughts.
Itās left me wonderingāmuch more intentionallyāas to the role I ought play in the imminent next decade of my life. What ought this Elder-Millennial Wizard-Philosopher-Bard and Sometimes Rogue Scholar do? Iāve a few things in mindāperhaps I will share them with you in my next musing.
In the meantime: be well, be kind. Beware neat narratives that incite prejudice. The children and people of other countries and cultures are really not that different to those you call family and friends, despite what the media will have you believe. Donāt allow folks to justify warcrimes. Just donāt.
As ever, your comments and shares are appreciated. Thank you for subscribing. I do worry sometimes that these museletters are becoming increasingly deranged. Folks new to the world of foxwizardāfresh from having seen me in my daylight persona deliver a keynote or host a leadership eventāmay be wondering what they signed up to. But I take solace in the Indian philosopher Jiddu Krishnamurtiās words: It's no measure of health to be well adjusted to a profoundly sick society. It is, admittedly, a crappy kind of solace but, itāll do!
Okay, three things I swear for my next museletter:*
- It will be 750 words or less (Ā¬āæĀ¬)
- It will be āgood vibes onlyā į(į)į
- It will contain at least one ātop tipā that some might even suggest is āimmediately practicableā ą²„_ą²„
* Note: this is only for the next museletter.
Meanwhile: come hang with the dangerlam and I at Purpose Conference. The program has just been released! I am very much looking forward to speaking at this event, and to hang with the bright-minded and warm-hearted folk it always attracts. Itās not too late to get yourself a ticket (the code āJASONFOXā will get you a $100 discount, I believe). I am particularly looking forward to the plenary session on āThe Disinformation Ageā (and the fireside that follows with Dr. Tyson Yunkaportaāwhose new book Right Story, Wrong Story is my current read).
Warmth,
āfw